Product Manager

While it varies by company, the role of product manager generally encompasses three areas:

• Experience (design). This is the user-facing aspect of the product. It means deciding which features to build for the users—not necessarily which features will make money but which ones make for a better product.

• Technology (engineering, project management). This involves understanding the implementation of the product. At the least, it means managing the schedule and checking in on accomplishments. In a more technical product manager role it might involve working directly with developers to create an API specification.

• Strategy (business). This is the piece most aligned with brand management. Strategy means deciding which business areas the product needs to grow in and why. It also means running A/B tests and other experiments to help optimize the performance and revenue of the product.

Source.

Humanity is going mobile first

Wow.

By 2020, 90 percent of the world’s population who are over 6 years old will have a mobile phone, and many of them will be watching a lot of video on their devices […] In 2012, the UN estimated that there would be some 7.717 billion people on Earth by 2020, with 59.4% of them in Asia. […] The report estimates that smartphone subscriptions are expected to top 6.1 billion by 2020, with China adding over 450 million mobile subscriptions in the period up to 2020. […] predicts that mobile video traffic will increase tenfold and constitute 55 percent of all mobile data traffic by 2020, followed by social networking apps at 15%, web browsing at 5%, and audio at 2%.

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