Most important details from people behind this campaign.
- Pitch about „style” not only product.
- Video 2-3 minutes
- 30 day to make backing urgent
- “if a company reaches 30% of there goal in the first week they have a 70% chance for success”
- If possible target in amount of money that you are safe make in ~48h
- Social media hype:
- prepare few months earlier,
- have audience to ensure social proof,
- hype 2-3 weeks before,
- give discounts for earliest fans
- Nice hack! For screanshot of shared post about Kickstarter campain on Facebook/Twitter they gave bonus (extra strap) to the sharing customer. Boosted sales.
- Updates aim for humanize people behind the project. Release when 50%, 100%, 200%? of funding is raised.
- Early bird rewards are very important to get thing going.
- Facebook ad campaign are worth trying.
- From comments – biggest missed opportiunity? Not hiring professional PR company.