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Growth hacking is ‘a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure’.
Growth hacking has it’s time and place but it’s probably after the first few (6-9) months of product testing. I see a lot of startups in Europe focus too much on acquisition and growth hacking early and not enough on retention.
So, in short, don’t spend a second on growth hacking and optimisation unless it’s to do with your core product and certainly don’t spend a penny on marketing unless you can keep the few customers you can get for free.