Growth hacking as the panacea

Growth hacking is ‘a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure’.

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Growth hacking has it’s time and place but it’s probably after the first few (6-9) months of product testing.  I see a lot of startups in Europe focus too much on acquisition and growth hacking early and not enough on retention.

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So, in short, don’t spend a second on growth hacking and optimisation unless it’s to do with your core product and certainly don’t spend a penny on marketing unless you can keep the few customers you can get for free.

 

Source.  Polish On. Growth hacking po polsku w rozwinieciu.  Czytaj dalej Growth hacking as the panacea