I took it one step further. I said growth hacking is experiment-driven marketing executed by people who don’t need permission or help to get things done, because I think growth hacking’s a lot about the process. And it’s about culture, and embracing the idea of doing a whole bunch of marketing experiments week over week. But if you have a team that is only idea-driven, and tactic driven, and then they have to farm out all of the production to multiple other stakeholders in the business like teams of Devs or Designers, then you’re not able to iterate. So to simplify it I just said, “Growth hacking equals people, people who have the requisite skills to get things done from start to finish, and process.”
Marketing meets hacker-startup culture of „move fast and break things” = growth hacking?