pdurlej blog

Delivering value and impact as product leader since 2010.

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  • 2-11-2021

    Pragmatic approach to start estimating in Story Points

    Every wannabe agile organisation tries a different approach to estimating using Story Points, which is the standard way to measure work in Scrum. It is hard to start, and after few sprints, teams tend to go back to estimate in hours, even as estimating in Story Points gives more value for the team in the

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  • 5-3-2020

    The way the human brain works

    An ignorant mind is precisely not a spotless, empty vessel, but one that’s filled with the clutter of irrelevant or misleading life experiences, theories, facts, intuitions, strategies, algorithms, heuristics, metaphors, and hunches that regrettably have the look and feel of useful and accurate knowledge. This clutter is an unfortunate by-product of one of our greatest strengths

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  • 10-31-2019

    Management manifesto

    Why are you doing what you are doing? I believe in people and their incredible capabilities, sometimes even too much. I thrive when I’m a part of a well-functioning team, and I’m allways trying to build one. Seeing how people moulds reality together is something that delights me on a deep level. How I’m trying

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  • 7-25-2019

    Creating a product in the age of oversaturation

    Today creating a fully-fledged product is a huge investment. Good developers are expensive thanks to overpaying tech-companies, and reaching out to customers (Facebook Ads costs growth, internet ad blindness) is as expensive as ever. Have in mind that the internet is much more mature than a few years ago and it will be harder to

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  • 7-24-2019

    Excitement – best guide during recruitment

    If you can’t decide always choose a more excited candidate. You can learn or improve skills, but you can’t learn to be excited about the job. For me, this emotional state is an indicator of a great fit between your offer and a candidate. Humans are emotional beings, and thanks to our irrationality we can

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Respect restraints while appreciating the possibilities